THE IMAGE MAKERS

when media covered the 2008 US presidential elections, it was as clear as daylight that some of the major media establishments favor certain candidates. by giving them extra media mileage, the candidate is assured of voter familiarity. of course, one cannot deny the republican's firm hold on fox news that has been carrying the GOP banner in tv media. in the philippines only two major media conglomerates have persistently dominated the media industry, namely abs-cbn and gma. the two competing networks have been going at it for a while now, taking the competition on a whole different level to the enjoyment of viewers.

these two media giants have competed over exclusive coverages in news and events. with the upcoming elections in 2010, media sensationalism is going to be an issue. overexaggerating political stories to feed the enthusiasm of the people for is downright unethical. scandals and hot issues are primed to be the agenda rather thatn quality and truthful coverage. i hope that the two networks would veer away from this sickening sensationalism that gives the viewers a false perspectives on issues.

2010 is coming up. media should be more mature and vigilant in covering the political climate of our country, for it is them that we rely to give us honest stories about what is happening all around the country.